Midland RealEstate was established in 1973 and has been engaged in offering agent service of both residential and business property for the public. Listed on Hong Kong United Transaction Institute in June 1995, the group is the first listed company specialized in real estate agency industry in Hong Kong. Midland Group further expanded its market share after the purchase of Hong Kong Property in April 2000. With 30 years experience as real estate agent Midland has been actively expanding and developing itself.? The group bears 400 branches with the employment of 7000 people and is now taking lead in the real estate intermediary market.
Midland adheres to the principles of offering excellent and rapid service to the customers and pooling the wisdom and talents of all employees to make improvement and innovations in order to reach a new high in business. We endeavor to offer rapid, accurate, sincere and professional service so our group becomes the first property agent in Hong Kong that has won thehonor of the Super Brand.
With the robust development of China¡¯s economy, especially the rapid development of the real estate market, our group has gained the insight of the business opportunity in the domestic real estate market of Mainland China. Therefore, established early in 1992, Midland China, the subsidiary of Midland Hong Kong, is committed to the program of setting up new branches in key cities of China such as Shenzhen, Guangzhou, Shanghai, Beijing, Zhongshan, Hangzhou, Dongguan, Chengdu, and Chongqing. The program will extend to more cities such as Zhengzhou, Liuzhou, Changsha, Wuhan, Nanhai and so on.
Midland has been honored with many prizes and awards in Mainland China. Our group won the Favorite Hong Kong Brand of Chinese Customers in 2006 and successfully continued to hold the Fifth Golden Bridge for the twenty powers of Shanghai real estate agents, thus is now highly esteemed by all walks of life. Meanwhile, Midland China has won many awards too, among which there are the Business Establishment of Excellent Quality and Credit, Ten Most Popular Intermediary Companies, Excellent Real Estate Intermediary Company, Establishments with Excellent Credit in China and so on.
Midland has not only brought the successful experiences from Hong Kong into inland China which open a new aspect of the management and operation of the domestic real estate intermediary companies, but also promoted the economic communication between Hong Kong and inland China by marketing the excellent domestic real estates in Hong Kong.
Besides the efforts to seize the market share, Midland also attaches great importance to training employees. Every year the Training Department offers different training courses to all the employees both from the front and from the logistics departments in order to improve the quality and the sense of belonging of the employees thus successfully avoids the common understanding of focusing only on the present without considering development of the industry in the future. We stress unity and give full scope to the strength of every worker trying to pool the wisdom and efforts of all employees. To give promotion and training opportunities preferentially to Midland employees is one of our principles to foster talents. Secondly, while being devoted to training our own employees, we also recruit outstanding talents in the industry at every level to make sure that the three aspects, ¡°looking for talents¡±, ¡°training talents¡±, and ¡°gathering talents¡±, develop steadily and complement with each other. Moreover, our group offers cooperation in every direction in order to support the operation of the company with adequate logistics services so that both the front and the logistics departments are flexible to attack and defend in the business competition.